ProjectsGoana dupa Aur
The campaign was born from Unilever’s desire to combine and to promote multiple brands dedicated to women. For this campaign we used SMS- the most usual and practical marketing tool. To participate in the promotional campaign, consumers purchased a product from the 6 participating brands and, by sending the correct code to 1888, they guaranteed their registration at weekly draws.
Brrr Mania
Brrr Mania was organised by Coke HBC Romania and realised through a mobile-online marketing campaign, where the consumers had the opportunity to participate both via SMS to short number 1884 and through the www.coca-cola.ro website. Advantages of this campaign included interactivity, direct, private and personalised communication, real-time information.
By working with clients like Coke and Unilever, Intertel proves that it can develop integrated campaigns with maximum flexibility in all the work involved.
