CPG

Consumer packaged goods
Including a shortcode on the package of a consumer product is a simple and effective way to drive sales via with a simple contest or a promotional campaign. Shortcodes allow shoppers to enter such a contest immediately and on-site, with minimal effort or confusion. Consumers could text in a key word to the advertised shortcode, opt-in to enter the promotional campaign, and choose whether or not they would like to receive future alerts from the brand hosting the promotional campaign.