Services for editors
To supplement or even replace the traditional subscription promotions that readers receive on postcard inserts in magazines and via direct mail, your publication can advertise a subscription by SMS- service called micropayment and successfully used in other contries. The main advantage of this service is the easier and practically way of subscription- readers can subscribe directly from their mobile phone into a digital database without a human operator. By dialing these numbers, readers have to choice the subscription period. For each type of subscription is assigned a short number of SMS with the appropriate fee.
Example: 1231 shortnumber has a 5 € value(VTA included) for a 6 months. The reader will send a SMS to this short number with his personal data required (name, address). Optional for a better targeting of customers, they may require other personal data (gender, age, email, etc.). With these optional data can be further customized SMS campaigns or other channels. Besides a database of loyal customers this strategy will bring a future tool to promote other products. Subscribers can enter their mobile phone number on publication’s website to become members of a “club of subscribers”, with acces to special offers, opportunities, notices and even titles from publication sent directly to their cell phones via SMS.
Example: 1231 shortnumber has a 5 € value(VTA included) for a 6 months. The reader will send a SMS to this short number with his personal data required (name, address). Optional for a better targeting of customers, they may require other personal data (gender, age, email, etc.). With these optional data can be further customized SMS campaigns or other channels. Besides a database of loyal customers this strategy will bring a future tool to promote other products. Subscribers can enter their mobile phone number on publication’s website to become members of a “club of subscribers”, with acces to special offers, opportunities, notices and even titles from publication sent directly to their cell phones via SMS.
