MMS - the evolution of SMS

INTERTEL has been a pioneer in the Romanian market offering MMS (Multimedia Messaging) communication.

Although the communication mechanisms are similar to SMS, the content transported to or between mobile devices is more sophisticated: colored images, audio & video clips.

For mobile phones that cannot receive MMS's Wireless Application Protocol (WAP) can be a complementary solution using the high-speed transmission technologies EDGE and GPRS.

Availability of handsets with colored screens and integrated cameras and the rollout of third-generation networks are major driving forces in the MMS market.

In 2008, MMS achieved a 65 % penetration rate, creating 210 million active users in the world.

More than 60% of the MMS actions are expected to be for marketing purposes.