SMS Marketing - Benefits

SMS marketing is cost-effective - Text message costs pennies, a fraction of the price of a phone call. Because SMS can be sent out in bulk, minimum resources and time are required.

SMS marketing is immediate - People carry their mobile phones with them almost everywhere, so will receive your message in seconds.

SMS marketing is high reach - There are about seven times more mobile phones in the world than there are internet access points.

SMS marketing is responsive - SMS is a personal means of communication, there is a high level of attention for any text message received. A message has to be ‘opened' even to be deleted.

SMS marketing is personal and discreet - Messages are sent to individual mobile phones, they are seen as being aimed at that specific individual. Even bulk messages can be customized and personalized. A one-to-one relationship between business and customer is created.